If you own a business, you’ve probably already thought about using social media marketing to increase your company’s visibility.
In fact, 82 percent of small businesses use websites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help them expand their business. And if you’re still in the social field, there’s never been a better time to start.
10 Ways Social Media Marketing Can Help Grow Your Business
Here are 10 reasons why social media marketing might be suitable for your business.
1. Social networks help to spread the word
Firstly, social networks help spread the word about your business. But even more important than the exhibition, it gives you the opportunity to develop relationships with your target audience.
Your followers, followers, and connections are people who know your organization, who have probably done business with you in the past, and who are likely to tell your friends about you.
2. Social networks are popular: really, really, popular
You do not have to be a dedicated reader of technology blogs or an expert in online marketing to know that social networks are very popular with consumers.
For most small businesses, Facebook, which has 1,700 million active users per month, is the starting point for starting social media marketing.
With its large reach and dynamic functionality, there are few companies that could not benefit from a presence on Facebook. And it gets easier if you want to try something new.
3. Social networks are profitable
As more social networks add algorithms that filter what users see in their messages, their organic content can be lost in confusion. Take advantage of low-cost social media advertising to promote your content and promotions.
4. Social networks reach all ages and demographics
Social networks are challenging the barriers of old age. A 2015 Pew Research Center study found that 65 percent of American adults use social media.
Between 2005 and 2015, use between the ages of 30 and 49 increased from 8 to 77 percent. Regardless of how young or old your target group is, it is likely that most of them are already starting and waiting for it to begin.
5. Social networks promote mutual communication
Social networks give you the opportunity to learn more about your audience and interests and to comment.
Ask your customers to share their questions and ideas or thoughts to get to know them better. You can answer just as quickly without having to pick up the phone or worry that the customer will not see your answer.
6. Users of social networks are active
One thing you should know about social network users is that when they say that they are on social networks, they are really on social networks.
7. Social networks allow you to share a lot of your business
Social networking sites are becoming the reference point for consumers who want to learn more about a business. This is because these websites allow companies to provide up-to-date information about products, services or upcoming events.
8. Social networks are perfect for customer service
Providing stellar customer service is probably a priority for your small business. But in addition to bidirectional communication through social media, it also provides a unique opportunity to step up your customer service game and provide instant gratification to your target audience.
9. Social networks can make a big difference to your email marketing
Social networks have completely changed the game when it comes to how small businesses think of email marketing. By sharing your newsletter via email on your social networks, you can open your content to a whole new audience and generate the kind of buzz you’re looking for.
10. Social networks are everywhere
Currently, more than half of all Americans are smartphone users and more and more businesses are providing optimized experiences for mobile devices. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses.
Do not sit on the edge of social media!
Learn how social media marketing can work for your business. Check out our quick start on social networks to learn the details of key social networks.