Search Engine Marketing includes tasks that assistance search engines, for example, Google, Yahoo, and Bing, find and rank a website. It’s the things you can do to ensure your website shows up in search engine comes about when someone searches for information identified with your business.
Search Engine Marketing can be divided into two category-
Organic and Paid
- Organic Search Engine Marketing
As the name suggests organic (Free) means natural. It is a natural way to improve your ranking in the search engine and drive traffic to your website.
The most common type of organic SEM is search engine optimization (SEO). SEO refers to a combination of techniques to improve your website to rank higher in the search engine. Improving your website includes completing research on what keywords or key phrases your customers are searching for. It at that point includes writing web content using those keywords in a way that is both simple for search engines to what keyword to pick up and same time readable and charming for your visitors.
As per the website design of the website, the text should be anchored internally to the relevant post, it helps search engine spider to crawl and index easily. At last, you ought to have links to other reputable and trustworthy website that lead back to your site as this will expand your SEO ranking too.
In addition to SEO, there are a couple of different method for organic SEM that might lead directly to your website, however, can even now enhance your business. These methods include embedded video, social media, and tools like Google Places etc.
- Paid Search Engine Marketing
Sometimes when you are at the start of your SEM campaign, it can be hard to get better ranking organically, this is because of there is huge competition in your niche. But if this competition in your business, then it may be fair to invest in some paid SEM.
Pay Per Click (PPC) is one of the widely used forms of the paid SEM. These ads are ones you find on the top of the SERP with the word “ad” written next to the link. As the name suggests, one of the pleasant things about this type of advertising is that you only have to pay for this ad when someone really clicks on it.
There is some form of paid SEM which includes banner ads. Remarketing one of the crucial forms of the advertising. You can advertise on social media sites like Facebook, YouTube etc.
This is usually not recommended to run all types of SEM for your business, however, we do generally suggest to run those which gives the maximum ROI and its specific goals.